"You are interested in becoming a professional speaker. You have that “fire in the belly” to share your message. You believe your message can make a positive difference in the lives of others.

And you also have many unanswered questions! Unfortunately, as a 'beginning speaker,' you may not even know the right questions to ask!  

So, let me help you. Since I get many more requests for coaching than I could ever handle, I’ve developed a list of preliminary tasks that “beginning speakers” should accomplish."

-Dr. Willie Jolley

The professional speaking industry is a collection of professionals, which includes experts from a variety of industries and disciplines. There are educators, humorists, authors, media personalities, entertainers and sports figures.
The professional speaking business operates on two tracks: the celebrity track, who immediately get huge fees because of name recognition; and regular professional track, who have “built their clientele” by learning how to market, provide excellent service and outstanding content.
And may I suggest there is an emerging third track – the hybrid speaker, who is a celebrity with content!
But, the second track, the regular professional, is the one most travelled, and can provide a lucrative career if you are willing to work hard at it.
The professional speaking industry can be challenging to learn.  There are many aspects to the “business of this art form.”  It may appear easy, for the successful presenters make it look effortless.
Yet, thousands of hours of presentation work has gone into the end result you see!
No one strategy works for everyone. From identifying your core message (of what problem you solve), to who is your primary audience, to your unique brand, to what should be your primary marketing approach, to your operating budget - these are all necessary elements to building a sustainable speaking business. 

Here are key Speaking Success Tips to get you focused and started:

  • Join a Toastmasters Club. It will give you the basics of crafting a speech and presenting in front of friendly audiences, who want you to succeed!

  • Purchase Dottie Walters’ book, Speak and Grow Rich, which provides detail on the process of the speaking business.

  • Attend a monthly chapter meeting of the National Speakers’ Association (NSA). Toastmasters tells you how to speak; and NSA teaches you how to  make money at it! Visit www.nsaspeaker.org to find your local chapter.

  • Speak as often as you can…for free! That’s the only way to build your speaking craft…so that eventually you’ll get paid.


Beginning Level Speaker

Once you’ve mastered the items above and still are interested in speaking for a living, I recommend my Speaking Basics Program. This 3-part digital audio program includes a bonus Back Office Speaker Guide ebook.

The Speaking Basics Program
basics You will learn how to:

  • Go from free to paid speaking

  • Start your speaking business from scratch

  • Set fees and gain access to networking circles

  • Avoid the major pitfalls of the speaking industry



Purchase and download almost three hours of valuable content Right Now! This program is also available as a 3-CD version for an additional $99.  

CD Highlights:

CD #1

  • So You Want To Be A Speaker?
  • How Do You Become A Speaker?
  • Cultivating and Clarifying a Message
  • Marketing and Motivating Buyers
  • Developing Content with Confidence


CD #2

  • Developing Content with Confidence
  • Power of the Head Heart Connection
  • Developing and Sharing Expertise
  • Facts Tell But Stories Sell
  • Marketing Marketing Marketing
  • Promotion Positioning and Pricing
  • Selling your Speeches and Products

CD #3

  • Publishing and Promoting Your Book
  • Getting Paid: How To Go From Free to Fee
  • Questions and Answers (Pt. 1)
  • Questions and Answers (Pt. 2)
  • Additional Offers and Added Value
  • Closing Remarks


dmcneill I credit Willie Jolley with much of the mindset I have used that has generated the six-figure success that I am blessed to enjoy in the speaking industry.
-Delatorro McNeal II, CSP, Peak Performance Expert, Bestselling Author, Certified Speaking Professional

Chris GlossJust finished listening to your “How to Speak for Profit with Power Seminar” and I flat out loved it! Your information was 100% on target and business changing. You provided so many tips, tools and techniques to grow my speaking business. Thank you for being so transparent and sharing information most would never give other speakers. Making the decision to download your seminar was one of the best decisions I made. Thank you for making an impact in my life personally and professionally.
-Chris Gloss, Inspirational Speaker, Author, Trainer, Radio & TV Personality

Order The Speaking Basics Program Right NOW


Intermediate Level Speaker

TIPS-1 loresReady for more advanced, in-depth information? Get my Speaking Success Package. 

It contains one DVD, five CDs and a Guide!

Study how I deliver a Memorable, Magical and Motivational keynote. This one was delivered at the International Toastmasters’ convention!  
There are five CDs which cover, how to:
  • Go from an unknown/unpaid speaker, to a paid professional speaker in a year

  • Tell your stories to connect the heart and head of your listeners to move them to action

  • Analyze your stage presence for ongoing improvement

  • Operate a successful speaker’s back office (by Dee Taylor-Jolley, COO and CLO of Willie Jolley Worldwide). Plus the Back Office Speaker Guide that includes your master checklists, agreements and questionnaire!

Get Your Speaking Success Package Right NOW

Advanced Level Speaker

Dr. Willie Jolley's One-On-One Coaching Program

If you are currently speaking full-time and want to grow your income to the next professional level, i.e. clarifying your message, refining your brand, mastering the art of story telling, using radio and television to build your brand,  organizing your office, raising your fees; working with bureaus, etc. you need one-on-one coaching.
The once a month Coaching Sessions are one hour on the phone and includes unlimited monthly email access. You also receive 25% discount on all live events.

6-Month Coaching

Get started here for 6-month Coaching option. 

12-Month Coaching

Get started here for 12-month Coaching option.



*Payment plans available. 


Contact Us

Partial Client List

Client Logos